Upkept
Privacy
What we collect, why, and the control you have over it. Clearly put.
Last updated 4 October 2026.
Who is responsible for your data
Upkept (Mark Jacob, sole trader) is the data controller for the information you give us. If you have any question about your data, email support@upkept.uk.
What we collect
- Your email, if you ask for a free template or join our list.
- Your name, email and order details, when you buy something. Your card details go straight to our payment provider; we never see or store them.
- Basic site analytics, such as which pages are visited, to understand what is useful and keep the site working.
Why we use it, and our lawful basis
- To deliver what you bought and email your files: this is to perform our contract with you.
- To send you marketing emails: only with your consent, which you can withdraw at any time.
- To keep the site secure and improve it: our legitimate interest in running a safe, useful service.
Cookies
We use a small number of essential cookies and browser storage that make the site and your basket work. Only if you allow them through the cookie banner do we load Google Analytics, to see which pages are useful, and the Google Ads tag, which measures whether our adverts lead to a purchase and can show Upkept adverts to people who have visited the site. If you decline, neither loads. You can change your choice at any time from the cookie link in the footer.
Who we share it with
We use a few trusted providers to run the business: Shopify (checkout and payments), Filemonk (delivering your downloads), MailerLite (our email list), Google (analytics and advert measurement, only with your consent), Vercel (website hosting) and Zoho (our email inbox). They only process your data on our instructions, and some are based outside the UK, in which case they use recognised safeguards such as the UK International Data Transfer Addendum. We never sell your data, and we never share it with anyone who is not helping us run Upkept.
How long we keep it
We keep order records for as long as the law requires for tax and accounting, and marketing data until you unsubscribe or ask us to delete it.
Your rights
Under UK GDPR you can ask us to show you the data we hold, correct it, delete it, or stop using it, and you can withdraw consent for marketing at any time. Every marketing email also has a one-click unsubscribe. If you are unhappy with how we handle your data, you can complain to the Information Commissioner's Office (ICO) at ico.org.uk.
Contact
For anything about your data, email support@upkept.uk.